Social Media as an efficient tool to make complaints, by Miracle Studios | Everything About You

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Business|January 25, 2012 9:12 am

Social Media as an efficient tool to make complaints, by Miracle Studios

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Have you ever tried to make complaints about a service or company by calling there costumers service? Did it work? If the answer is no, in this article Miracle Studios team gives you a tip to solve your problems in just few minutes.

Imagine if you have a problem with a computer you’ve just bought. Or your cable TV stops working suddenly. Or even a fancy restaurant has treated you very badly. When you try to call the company to complain, there is no answer, only a lot of waiting on the phone. The solution, otherwise, can be simple. Have you thought about posting your complaint on social media? Well, it is the faster and most effective way to have your concerns resolved.

The fear of bad advertisement makes the companies to act fast to solute costumer’s questions. Social media are now an important tool to guarantee costumer’s rights. Some problems that before internet could take a lot of time, money and headaches can now be solved in just a matter of minutes. The companies are getting used to track what’s being said about them on social networks and are ready to react promptly.

Sooner than when the complaint is by phone

When a costumer post and share a complaint, it spreads out fast and, within seconds, reaches a large number of people. And it’s not only your friends, because everyone can share it to different groups of people. This way, a single costumer complaint gets a huge proportion. Afraid of negative publicity, the companies rush to solve the issue. Some of them already understand that this big exposure can cause problems if they don’t learn to act fast and efficient about clients concerns.

According to a research department that tracks complaints of costumers on Twitter, in 2011 the number of complaints, in a big country like Brazil, was over 200 thousand. It represents an increase of 250% over the previous year.

Some companies are giving more priority to the social networking costumer care than traditional telephone costumer care, for example. This is a matter of course, once people already believe that within five years much of the costumers’ services that are done by phone today will fully migrate to social networking.

But clients need to be watchful. The complaints posted on the social networks are unofficial. To have the support of the law, consumers must register their complaint in a costumer protection agency.


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